Starting in mid-March 2013, an online survey was sent to 184 alumni, trainers, and staff who had participated in the Climate Change Media Partnership (CCMP) fellowship program. The purpose of the survey was two-fold. First, the survey attempted to measure the extent to which CCMP fellows experienced intangible benefits in the form of new knowledge and professional connections and tangible benefits such as increased output on stories regarding issues of climate change. Secondly, the survey was designed to identify the structure of relationships among CCMP participants—the professional relationships acquired as a result of their CCMP experience. The hope was to identify the extent to which CCMP’s efforts has resulted in a global network of journalists dedicated to climate change. Measuring the success of these efforts was accomplished via research method known as social network analysis.
Social network analysis (SNA) provides both a theoretical and methodological perspective for examining complex social structures and their activities. A social network is a group of actors (individuals, groups, or organizations) that are connected by some type of relationship (e.g., personal, professional, resource-based, advice-based). A SNA approach to research examines both the content and pattern of relationships in order to identify the impact of these relationships on the functioning of individual actors and the entire network. SNA helps to visually map and measure the structure of a network of actors to determine how relationships affect the ability of organizations and communities to be successful.
To read the entire Climate Change Media Partnership Social Network Analysis, click here, or see below.