Kenneth Roland A. Guda started his journalistic career in a campus publication called Philippine Collegian, in the University of the Philippines (Diliman campus). The Philippine Collegian has a long tradition of outstanding journalism and has produced some of the most accomplished and well-known journalists, politicians and activists in the Philippines. He was a features editor here for about a year before realizing he wanted a career as a journalist writing about social justice issues after he covered the aftermath of a series of government attacks on a Moro (Indigenous Muslim population in the South) community in Sulu island of Mindanao.
The year after his stint in campus journalism, in 2002, he was recruited to write for a start-up alternative online and print newsmagazine called Pinoy Weekly. The said newsmagazine focused its reportage on underreported stories of marginalized sectors of Philippine society and is mostly in Filipino language. For Pinoy Weekly, he covered a number of political beats, including the Presidential Palace. By 2007, he was promoted as its editor-in-chief. In 2008, he and a colleague from Pinoy Weekly were finalists in the Jaime V. Ongpin Awards for Excellence in Journalism. Meanwhile, in his capacity as training director of PinoyMedia Center (Pinoy Weekly’s nonprofit publisher), he lectured on newswriting, features and investigative reporting, photojournalism and alternative journalism in various schools, universities and institutions.
In 2016, the University of the Philippines Press published his collection of narrative reports from 2002 to 2014. Titled Peryodismo sa Bingit: Mga Naratibong Ulat sa Panahon ng Digmaan at Krisis (Journalism on the Edge: Narrative Reports In the Time of War and Crisis, 2016), this book won the National Book Award for journalism category in 2017.
In 2021, he left Pinoy Weekly to become a senior reporter for the Philippine Center for Investigative Journalism (PCIJ). Concurrently, he managed a reporting project called Prison Reporting Project, a two-year project focused on reporting access-to-justice issues in Philippine jails and prisons. For PCIJ, he wrote many investigative and in-depth, longform pieces. Among these was a story about a re-zoning of a forest island in Palawan province in central Philippines in order to become a major international tourist spot. The story was published in PCIJ site, as well as at the Pulitzer Center website and Rappler. He also wrote a number of stories on state attacks on opposition lawmakers on the eve of the 2022 presidential elections.
As an independent journalist, he has covered a wide arrange of stories and issues, from development and environmental issues to human rights and gender issues. As a multimedia journalist, he uses different forms, from text to photography and videography, in reporting the underreported stories that need to be told to the public. He has also contributed to various publications and agencies, including Bulatlat.com, the Philippine Graphic, Pahayagang Malaya, Newsbreak, Yahoo! News, Greek news agency ADN Kronos, and the Associated Press.
Currently, he is a freelance journalist and frequent contributor to Altermidya, an alternative media outfit in the Philippines and also a network of alternative media institutions in the country. In June 2022, he received a grant from Internews’ Earth Journalism Network to write a story about the effects of major land reclamation projects in the Manila Bay, which is the major body of water near the national capital. He has been focusing his coverage on this issue for the last year, while also covering various human rights and development stories in the Philippines.