Impact

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IMPACT

 

Our work has been improving the environment and people's lives

EJN’s goal in supporting improved coverage of environmental issues and climate change is to inform the public and policymakers about the challenges they pose and potential ways to address them. 

As journalists, we also strive to make sure those in power are held accountable, that communities – especially those which have been historically marginalized – are well-informed and can have their voices heard. We track how people are responding to this information to gain a better sense of what stories, activities and topics are most useful, and how they influence public policies, behavior and debate.

We know it’s difficult to determine if and how a news story leads to real, sustained change, especially when it comes to policymaking. But we’ve seen evidence that it does and that continued reporting on an issue in particular has the power to make a difference. This page catalogues some of the impacts we’ve documented and explains more about how we arrive at those outcomes. If you’ve worked with us and have a story to share about the impact of your reporting, please send a message to [email protected].

 

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New EJN Report Highlights On-Ground Impacts and Challenges of Environmental Media Worldwide
 

photo of cover pageJournalism can – and does – have profound impacts on public understanding and policy: It holds governments to their commitments and demands accountability of those supporting damaging environmental practices.

For many years, Internews' Earth Journalism Network (EJN) has sought to better understand and document the nature of these impacts, developing a methodology to track the positive changes that emerge from the work we support.  

In service of this goal, in late 2020, EJN commissioned a team of external researchers to build on our work, allowing us to evaluate the impact of the support we give to environmental journalists and media outlets in a more targeted way. Specifically, we wanted to know: 

  • Why do certain stories lead to impacts or outcomes, while others don’t? What are the features or characteristics of these stories that may influence how they are received?
  • What can media outlets, journalists and organizations like EJN do to increase the potential impact of the stories they produce?
  • How can we expand our methodology to continue monitoring impacts from our work?


The resulting report, released just last month, answers these questions and many more detailing how EJN’s support does overwhelmingly make a difference in building the capacity of journalists around the world to report on the environment and climate change.

Download the full report.

Download the two-page summary

 


 

New EJN Research Presents Recommendations to Advance Gender Equality in the Media 

cover page of reportIn December 2020, EJN began a research project to determine how journalists who have received grant support and mentorship from EJN include women in their reporting, or fail to do so. It asks: How do reporters think about gender? What potential barriers do they face when seeking to include women’s voices in their stories? How do social and cultural views of women create challenges to inclusion? 

During the project, EJN worked with researchers in four countries – Pakistan, India, Indonesia and the Philippines – to conduct interviews with journalists and experts about the barriers women face as journalists and as sources in the media. The findings expand upon a pilot study EJN conducted as part of Reflect Reality, a methodology Internews launched in 2019 to increase women’s visibility in the news media.

 Overall, the report reiterates that more work needs to be done to advance gender equality in the media. It presents a dozen recommendations for how EJN and other organizations can support journalists in making their work more gender balanced.

Download the full report.

 


 

Impact Stories by EJN

 

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Methodology

Since EJN launched in 2004, we have worked with thousands of journalists, media organisations and other communicators to strengthen environmental reporting across the globe. What impact has our support had? Have the stories produced as a result led to more informed conversations or inquiries, action by individuals, communities or organizations, or policy changes?

To determine answers to those questions, we’ve developed a method that allows us to investigate whether the stories we support spark change and how they do so, for instance by halting pollution at a Thai landfill or empowering communities to stand up to infrastructure projects that would be detrimental to the environment.

How we determine impact

We are in regular contact with the journalists and media organizations we support to see if they can identify changes in the world that might plausibly be connected to our work. We often do this through email or by circulating a short survey to gather information on potential impacts.

We then seek evidence aimed at answering the following questions:

         a. Can we confirm the change happened as described?

         b. Is there a credible link between the change noted and media stories supported by EJN? Can we gather robust evidence of this link?

         c. What contribution, if any, did the support of EJN play in this outcome?

To answer these questions, we talk to people independent of our work that have the right knowledge or expertise to help shine a light on these areas. We collect evidence from different sources to crosscheck and verify the information we obtain. This helps to generate high quality evidence of how change happens.

For example, we reached out to a government official to find out whether a story published by one of our media grantees on the dangers of living in a Karachi slum had informed their decision to legalize that slum. The informant confirmed the story had indeed contributed to the government taking action and brought attention to an issue that had long been ignored.

Why we track it

We know that accurate, engaging information that resonates with people can help effect positive change. And we want to show that it does so people will understand why good journalism matters and why we need to support it.

However, it can be difficult to make a direct connection between news stories and changes in things like government policies, community practices or public behaviour. Our approach allows us to investigate changes we want to know more about. Sometimes we are able to verify a connection between real-world change and media content, but not always. Either way, this approach allows us to better understand how change occurs. And this information is valuable for our network, the media sector at large, and our donors and supporters.

How is this different from advocacy?

In an era when the news media has to fight for its very existence, when journalists come under verbal and physical attack and many places are turning into news deserts, EJN believes it is important that we understand and demonstrate the impact that good reporting can have.

Our goal in supporting improved coverage of the environment, climate change and their impacts on the health of people and the planet is not to advocate a specific position, but to inform the public and policymakers about the challenges facing society and the potential solutions to overcome them. We want to understand how such information influences public policies, behavior and debate to help us determine what types of stories, information, activities and topics are ultimately most useful.

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